The Amore collection

Women across the world understand that when their hair is beautiful, they look and feel their best. It is commonly known that when a woman feels that she has gorgeous hair, it gives her a hidden power, a shot of confidence and a boost in self-esteem.

The Amore collection by Rapture captures the modern woman’s desire for beautiful, healthy, glossy hair that is full of vitality. Rapture give every woman the freedom to achieve the hair of their dreams instantly and without compromise.

EFFORTLESSLY CHARMING (RED HAIR)

For this look it’s all about making a subtle and charming statement! She’s the modern woman who wants to express her fashion-forward individuality and niche style whilst conforming to the elegance of a high flying executive. She begins her day early, she dashes from the school run to the boardroom and often her healthy hair-superfood eating lifestyle is disrupted. Her evenings vary: whether she’s delivering a speech at a women in business event, entertaining clients, transporting her mini-me’s to every option of after-school club available or dining with her girls, this woman wants to make an impression and look her best on every occasion!

The Amore Collection

Why she chooses Rapture?

Her days are hectic and chaotic – she couldn’t possibly spend 4 hours in a salon having her extensions applied so loves Rapture’s commitment to transform her hair within one hour.

In her crazy, non-stop world, a dash to the salon every 6-8 weeks to touch up on colour and have her extensions retaped is actually a guilty pleasure that she just couldn’t live without. She treats herself to a relaxing and therapeutic intense hair treatment and massage because once in awhile, she knows she completely deserves a little me-time!

Subtle is her middle name and she would hate the yummy mummys, the office clique or the boys in the boardroom to view her as anything but effortlessly polished. Rapture’s super-natural, virtually undetectable extensions system can stay her hidden, healthy-hair secret.

She is a firm believer that healthy hair is more beautiful so the opportunity to have stunning balayage without the damaging effects of lightning her hair is a must. She loves that her balayage colours are added in and do not strip colour from her natural hair.

WHAT IS THE SECRET
TO SUCH BEAUTIFUL HAIR?

THICKER, HEALTHIER, MORE VIBRANT HAIR… NATURALLY RAPTURE IS THE SECRET.

Watch the Photo Shoot Video

HAIR ROMANCE (BOHEMIAN BLONDE BRAID)

This look makes a stylish and sophisticated yet effortlessly charming and irresistibly feminine statement. This woman is unique, she has her own individual, slightly chic-bohemian style. She has tonnes of girlfriends, she’s enviously positive, kind, caring and has an awesome pma (positive mental attitude). Why wouldn’t you want to be her BFF? She’s passionate about looking and feeling good! She eats healthily, adores her daily yoga and piyo classes and chats mindfulness to her inner circle over a super-food lunch. This woman works hard to be healthy and natural and her friends, family and colleagues are totally envious of her beautiful skin, super white teeth and ridiculous thick locks that are oh-so-glossy and full of vitality!

Shhhhh…..if only they knew!

The Amore Collection

Why she chooses Rapture?

Never one seen to be self-indulging, a one-hour session in the salon is absolutely within reason. Rapture hair extensions are expertly applied within one hour.

Her passion for natural, healthy options is perfect to adopt Raptures no damage, ethically sourced philosophy.

Her hair is her hidden secret and Rapture’s system looks so natural when applied, you will completely forget that you have them. They can remain her hidden secret.

She loves to wear her hair up and with Rapture’s system there are no boundaries.

WHAT IS THE SECRET
TO SUCH BEAUTIFUL HAIR?

THICKER, HEALTHIER, MORE VIBRANT HAIR… NATURALLY RAPTURE IS THE SECRET.

Watch the Photo Shoot Video

HAIR ENVY (SMOOTH DARK)

For the girl who loves to be desirable. Whether it’s the guys in the office, the boys at the bar, the woman shopping in Harvey Nics or her very own glam-squad, everyone stops and stares at this girl. She’s the 20 something that is devoted to shoes, handbags and shopping, she holidays in luxury destinations partying on white sandy beaches through the night and spends weekends enjoying tipples in top city bars. This girl’s lifestyle demands that her look is absolutely polished yet oh-so-effortless and current! Her PT works her hard, her social circle expect nothing but the finest and she can often feel the pressure of constantly having to wow!

The Amore Collection

Why she chooses Rapture?

Her life is social chaos and the demand for her to look effortlessly fabulous at all times is immense. Rapture hair extensions are super-natural (ok…so who needs to know that her luscious locks are faux) and in the case of hair extensions, they are also seriously low maintenance.

Judgement day is every day in her social circles so Rapture’s highest quality human hair is essential to ensure her look is polished and super-luxe. Rapture offer an instant colour update without causing any damage to the hair so as the seasonal trends update, so does her hair.

Effortless glamour is her middle name and investment pieces are key. This girl needs to know that her hair will continue to look healthy and well conditioned for the duration so that her ‘look good’ budget can be blown on shoes, bags and fabulous holidays in between!

Whilst she loves to indulge in the must-have beauty treatments and essential maintenance, her time can be limited in the run up to a special event. She delights in the fact that her extension application is completed painlessly within one hour and of course is charmed by the luxury hair salon that supplies her with her Raptures.

WHAT IS THE SECRET
TO SUCH BEAUTIFUL HAIR?

THICKER, HEALTHIER, MORE VIBRANT HAIR… NATURALLY RAPTURE IS THE SECRET.

Watch the Photo Shoot Video

MODERN ROMANTIC

This look is for the modern romantic. In her dreamy, idyllic world of perfection she loves to be adorably feminine, fashionably fabulous and oh-so-current. This girl is focussed on feeling and looking good: her hair is is her trademark and compliments her appearance and personality impeccably. She craves fuss-free healthy hair that she can dress up or down, wear curly or straight and that is the envy of her girl squad. She’s the queen of Instagram and takes inspiration from any technique that enhances her features: contouring with hair colour is a must as is this seasons take on balayage. Over use of heated styling tools and excessive colour changes have seen her hair become fine and dry so she is always hunting out products that will ensure a thicker, fuller and glossier mane!

The Amore Collection

Why she chooses Rapture?

The instant surge in volume, body and vitality perfectly masks her previously damaged locks. Ok, so maybe her Rapture extensions are her best kept secret but hey! Who cares?

Rapture offer an instant colour update without causing any damage. Hello balayage and yes! Absolutely! You can upgrade the colour each season…from lighter to darker or vice versa, there will be no damage to her hair.

Whilst she loves to indulge in the must-have beauty treatments and essential maintenance, her time can be limited on the run up to a special event. She delights in the fact that her extension application is completed painlessly within one hour and of course is charmed by the luxury hair salon that supplies her with her Raptures.

Well of course…insta friendly hair! There is no fear that these super-natural looking faux locks won’t be the envy of her Snapchat and Instagram followers.

Hair: Calum Tierney & The Terence Paul Artistic Team for Rapture Hair Extensions

Photography: Paulo Renftle

Styling: Sarah Hills – Smith

Make Up: Christina@themakeupstudio

WHAT IS THE SECRET
TO SUCH BEAUTIFUL HAIR?

THICKER, HEALTHIER, MORE VIBRANT HAIR… NATURALLY RAPTURE IS THE SECRET.

For further information about how you can become a Rapture Specialist call 01295 757 410

For press information please contact Nicolle@fusioncollective.co.uk

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